This was a fun project! Getting to do the illustrations for an iPad interface was a first, I enjoyed it immensely!
MEDIA RELEASE FROM MI AUDIO - SYDNEY, AUSTRALIA - 30th NOVEMBER 2012
Guitar amplifier technology has been divided in the past decade: the versatile digital modelling amplifier vs. the classic analog vacuum tube amplifier. New digital modelling technologies aim to best emulate the pure sound of a vacuum tube, but are met with numerous compromises along the way. Tube amplifiers provide the warm, vintage sound heard on all your favourite records, but don’t have the options or flexibility of the dozens of emulations that digital modelling provides. Never before has this divide been bridged… until now!
Guitar amplifier technology has been divided in the past decade: the versatile digital modelling amplifier vs. the classic analog vacuum tube amplifier. New digital modelling technologies aim to best emulate the pure sound of a vacuum tube, but are met with numerous compromises along the way. Tube amplifiers provide the warm, vintage sound heard on all your favourite records, but don’t have the options or flexibility of the dozens of emulations that digital modelling provides. Never before has this divide been bridged… until now!
MI Audio has successfully developed the revolutionary technology in the FlexAmp, the technology that is about to change the future of guitar amplification.
FlexAmp encompasses a pure vacuum tube amplifier circuit which can be digitally controlled to build a virtually limitless number of amplifiers.
Logo design for the Flex Smart Amp (originally just called the Flex Amp).
Marshall Amp skin
Close-up of Marshall knobs. Every texture and pattern created in Adobe Illustrator.
Fender Amp skin
Close-up of knobs and fabric pattern (painstakingly recreated in Adobe Illustrator using the pattern tool). The knobs all have on/off options and stationary and rotating parts
T-Shirt Design for the NAMM Exhibition - the client wanted the Tolex (leather) pattern visible behind the logo
T-Shirt Design for the NAMM Exhibition
Images of the amp and iPad in action - photos courtesy of http://www.flexsmartamp.com/
Reference Images of the Marshall & Fender Amps